Bitcoin Price Analysis

Bitcoin Price Analysis: Bearish Continuation Likely as BTC Tests Strong Support

Lower highs and lower lows have been the story of bitcoin for the last few weeks — market behaviour that has left even the most bullish investors scratching their heads. Since bitcoin’s dramatic rise to $20,000, there has been a series of harsh drops temporarily stifled by feeble rallies. At the time of this article, BTC-USD has managed to break through three major levels of support of both the upper and lower parabolic trends, and a long-term linear trend:

Figure 1: BTC-USD, 1-Day Candles, Macro View

For the time being, BTC-USD has managed to find support on the macro 50% retracement values twice. The 50% retracement has proven to be a strong level of support, but if you take a closer look at the market, there isn’t a whole lot of support below those values all the way down to the $7,000 values.

Figure 2: BTC-USD, 6-HR Candles, Next Levels of Support

Looking at the way the 50 and 200 EMA are acting on the 6-hour chart, we see that the overall macro trend is moving downward and is actually finding resistance on the 200 EMA — values that for a long period of time have shown to be firm levels of support. On the 6-hour candles, the 50 and the 200 EMAs have formed a pattern called a “death cross.” A death cross is when the 50 EMA crosses downward and begins trending below the 200 EMA. This is typically a sign of a more macro, bearish market outlook.

If the 50% values fail to provide support on the next test, a sharp drop could be in store — a sharp drop similar to the one from $14.5K to $9K. Looking at the image above, it becomes apparent that the parabolic rise to $20K was so sharp and aggressive, there was little time to establish firm levels of support on the way up.

Well, now that we are moving back down in price, the aggressive growth comes with aggressive consequences. In our case, the aggressive consequence is the lack of support between the $10,000 and $7,000 values. If we do see a drop below the 50% Fibonacci line, it is highly likely to find support along the 61% values where the blue bar is shown above.

Another level of support is likely to be found on the daily 200 EMA, just above the blue region:
Figure 3: BTC-USD, 1-Day Candles, Daily 200 EMA

The 200 EMA on the daily chart has proven time and time again to be a firm level of support in previous corrective periods. It is highly unlikely that this level of support would break without several tests of the 200 EMA. In general, there is a strong confluence of support between the low $7,000s and high $8,000s. Given the current trend of lower highs and lower lows, I think it’s very likely we will see a test of these support levels.


  1. Bitcoin has managed to establish a trend of three lower highs and four lower lows to really cement the current bearish trend.
  2. Bitcoin managed to find resistance on the parabolic curve and is now in the process of testing the support of the 50% Fibonacci retracement values.
  3. If the current levels of support do not hold, support will be found between the $8,000s and $7,000s as there is a strong confluence of support in those price values.

Trading and investing in digital assets like bitcoin and ether is highly speculative and comes with many risks. This analysis is for informational purposes and should not be considered investment advice. Statements and financial information on Bitcoin Magazine and BTC Media related sites do not necessarily reflect the opinion of BTC Media and should not be construed as an endorsement or recommendation to buy, sell or hold. Past performance is not necessarily indicative of future results.


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Bitcoin: Would you want to get paid in cryptocurrency?



Bitcoin. Lots of people are talking about, but very few own it.

So how would you feel about getting paid in the high profile cryptocurrency?

From early next year, staff at Japanese internet firm GMO Group will be among the latest to find out how that feels.

More than 4,000 employees are being given the option to receive a portion of their salary in Bitcoin.

Critics say it is a marketing stunt, announced at a time when global interest in the financial technology has never been higher.

It also carries risks: the volatile currency slumped last week but has since rebounded by more than 50%.

But what will it really mean for employer and employee?

How does it work?

Bitcoin salaries are usually paid according to the digital currency’s value at an agreed date and time.

To keep the numbers simple, if the Bitcoin price was $10,000 and an employee opted to have $1,000 in the digital currency, they would receive 0.1 Bitcoin.

Employees who choose to sell right away would receive the same in cash as they would have been paid (so long as they had arranged for the sale to happen in advance).

But holding onto the cryptocurrency, be it for a day, a week or a year, would see its value go up or go down. That $1,000 may end up being worth $5,000. Or potentially next to nothing.

And so some argue that paying wages in Bitcoin effectively encourages people to gamble.

Roulette table


“If an employee is receiving their salary in Bitcoin, they might as well be receiving lottery tickets”, said Massimo Massa, professor of finance at INSEAD.

“They are just participating in a game.”

Staff must be made aware that “there’s no guarantee that its price will rise and there’s no intrinsic value because there’s nothing to back it up”, he said, adding such schemes could never be compulsory.

So are employees keen?

Despite repeated warnings from renowned economists and analysts that a Bitcoin crash is looming, it seems more of us are willing to take a punt.

Bitwage, a platform set up to convert salaries into cryptocurrency, gained thousands of new users this year as people got swept up in some rapid price rises.

“These days a lot of people are looking to get part, and sometimes all of their salary paid in Bitcoin”, said Bitwage founder Jonathan Chester.

The company has this year processed $30m in wages for 20,000 users in the US, Europe, Latin America and Asia including staff from Google, Facebook, GE, Philips, the United Nations and the US Navy. Many of these workers had signed up for the service on their own.

Mr Chester said he converts 15% of his own monthly salary and believes it is “a way of accumulating Bitcoin or cryptocurrencies without worrying about whether you’re buying at the right time”.

That is because people can theoretically reduce the risks of volatility because they “only buy little bits over time”.

And what about tax?

It is a tricky one to generalise, and it seems inevitable that as the industry develops, so too will the tax rules.

Wherever they are in the world, employees will usually be liable for income tax due on their Bitcoin wages, calculated on its value at the time the salary is paid.

But just like with stock options, employees may need to pay capital gains tax if their Bitcoin has risen in value, depending on the tax jurisdiction.

What is in it for employers?

Some companies working in the cryptocurrency industry have been offering Bitcoin salaries for years.

After all, if you got in early and bought when the price was much lower, then it could be a smart move to use it now to pay wages.

But for others it is all about business strategy.

Japan’s GMO, for example, says it wants to get staff thinking about cryptocurrencies.

It has recently expanded into cryptocurrency trading and crypto mining.

And so it hopes that if at least some employees have direct personal experience of Bitcoin, it will help with “nurturing and developing cryptocurrency literacy”.

And that, it says is “vital to the growth and expansion of our cryptocurrency business”.

Bitwage receiptImage copyrightBITWAGE
Image captionAn example of a payslip of someone part-paid in Bitcoin.

Is Bitcoin the only option?

The digital payment industry is expanding, with new digital currencies emerging all the time.

At the Singapore based blockchain company TenX, staff usually have their base salary paid into their bank accounts, but their monthly bonus is paid in Pay tokens, the firm’s own digital currency.

The tokens, which can be traded on digital exchanges, were issued in an initial coin offering in June, allowing the company to raise $80m.

TenX co-founder and president, Julian Hosp, said it did not make sense to buy Bitcoin to pay bonuses when the company already had its own currency.

Paying bonuses in tokens can incentivises staff as Pay’s value should rise in line with the company’s success, Mr Hosp added.

Mike Ferrer and his colleagues at TenX
Image captionMike Ferrer (right) believes cryptocurrencies are a long term investment.

TenX community manager, Mike Ferrer, has gone further and opted to receive part of his base salary in Pay, on top of his monthly bonus.

The 32-year-old has been investing in cryptocurrencies for some time, and accepts that there are huge risks, but says he only invests what he can afford.

“I visualise myself throwing in a pile of money and watching it burn in front of me, and if I can’t feel comfortable with that then I know I’ve over invested”, Mr Ferrer said.

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The 6 Most Effective Types of Social Media Advertising in 2017



While there are hundreds of different marketing strategies, only one can bring in consistent sales from day one.

Social media advertising.

  • Most channels require significant lead time to yield an ROI (ex. content marketing)
  • Some channels yield quick results but not day in and day out (ex. influencer marketing)
  • And some channels are consistent but time consuming to dial in (ex. AdWords)

With social media advertising, you can have consistent sales coming in from the first day your website is live.

For modern ecommerce sites, the ability to immediately and consistently bring in new customers is a HUGE deal. Even if you can’t achieve net positive revenue on the initial sale, referrals, email marketing and customer retention can pay off extensively with every marginal customer.

This is why global social ad spending doubled from $16 billion in 2014 to $31 billion in 2016 and is projected to increase another 26% in 2017.

In this guide, we’re going to explore how YOU can drive consistent sales for your website through social media advertising.

We’ll look at some of the most popular social platforms, provide some advanced tactics for dialing in your campaigns, and teach you how to efficiently manage multi-channel advertising without losing your mind.

Let’s get started.

The 6 Best Social Networks for Ecommerce Advertising

New social media networks  come out every week, most of which will never gain any sort of traction.

In our opinion, it’s best to start with the most popular platforms, then once you have profitable systems running, you can look at allocating a percentage of your budget toward more experimental campaigns.

In 2017, there are 6 different social media channels where you can follow proven ad strategies and generate consistent ROI.

These are the best places to invest your ad money right now.

  1. Facebook
  2. Instagram
  3. Twitter
  4. Pinterest
  5. LinkedIn
  6. Snapchat

One of the fascinating things about social advertising is that there is virtually no limit to your ability to scale.

You don’t have to wait for someone to search for your targeted keywords. You don’t have to wait for someone to run your promotion or read your blog. If you want to reach 50,000 people in one day, you can.

Which social media network you choose will depend on 3 VERY important factors:

  1. Where your target customers are most concentrated (usage, groups, etc.)
  2. Where your target customers are most accessible (preferred media, ad targeting, etc.)
  3. Where your target customers most actively engage with ads (testing required)

Finding success on social media requires you to thread a number of needles together somewhat seamlessly.

You have to present a compelling offer via a compelling medium to people who will actually find it compelling, in a place those people will actually see it.

When you add the advertising element on top of that, you also need to a find a platform where users will actively engage with paid ads.

Let’s take a closer look at what each of these 6 platforms offer to help you decide where it’s worth your time and money to invest.


Not sure where to start? Want some expert help – for no additional cost? Get a free social advertising evaluation today to figure out where you should double down to boost your return on ad spend.

1. Facebook Advertising

Facebook is THE universal social media network.

With more than 2 billion monthly users, Facebook hosts over a quarter of the world’s population, providing advertisers with an unparalleled opportunity to reach virtually anyone and everyone.

Where Facebook Advertising Shines

When it comes to ecommerce, Facebook excels at lead generation.

If you want email addresses, Facebook is the place to go, with many advertisers reporting costs below $1 per lead.

The most common model used is to run a Facebook ad directly into a high-converting landing page offering some variety of a free lead magnet or bundle product.

Common lead magnets include:

  • Whitepapers
  • Ebooks
  • Product coupons
  • Sitewide discounts
  • Limited-time offers
  • Giveaways
  • Free shipping

These leads can then be nurtured with a targeted autoresponder that introduces them to your brand and products.

Expression Fiber Arts does a really great job of this –– offering free products, download-ables and predictable discounts and coupons for her audience. Doing so has earned her more than $1,000,000 in annual sales in just 2 years.

Many ecommerce brands also use bundled product offerings to drive home perceived value and earn immediate conversion.

BombTech Golf, in particular, does this really well.

Using Facebook ads that lead back to their bundled product page (below), they’ve been able to grow to $12,000,000 in revenue in just 3 years.

Facebook allows more advanced targeting than any other advertising platform on earth. Advertisers can target by location (within a 5-mile radius), job description, interests, past activity, and many other incredibly valuable criteria.

How Facebook Advertising is Priced

Pricing varies widely based on several factors, including the audience you’re trying to target and the budget you set for your ads.

As a general rule, the more money you spend, the more efficient Facebook’s algorithm becomes at spending your money, increasing your ad performance over time.

According to an extensive study done by AdEspresso, the average cost per click (CPC) of Facebook ads as of 2016 was roughly .28 cents and the cost per 1,000 impressions (CPM) was $7.19.

The study went on to break it down by age and gender as well. The 65+ age grouped showed the most continuous trend of lower CPC costs over time. Females cost on average 4 cents greater CPC than targeting males.

How To Set Up Facebook Advertising Campaigns

There are 3 core parts to setting up and running successful Facebook ad campaigns:

  1. Setting up your ad
  2. Setting up targeting
  3. Setting up retargeting

For a step-by-step guide covering the first 2 parts, check out this guide from Neil Patel. For a how-to guide to setting up retargeting, follow this guide from Conversion Sciences.

Facebook Advertising Advanced Tactics

  1. Don’t run the same exact ad(s) to all of your audiences. Your prospecting and retargeting ads should be unique, and your ads for each audience “interest” segment should be tailored to that audience.
  2. Use prospecting ads to build brand awareness and teach people about your product, and then use retargeting ads to seal the deal with users who have already signaled interest. Retargeting ads are ideal for an aggressive pitch and close.
  3. The use of emojis in ads has been spreading like wildfire, even among larger, more established brands. They can be very effective at driving higher CTRs, but as with all strategies, you should A/B test for yourself to be sure.
  4. Always be testing! Ad fatigue is an ever-present challenge on Facebook, and it’s best to rotate in and test new ads every 2 weeks.
  5. Lookalike audiences are a staple for many advertisers… and rightly so.They tend to work very well for prospecting. That said, you should take care not to layer additional targeting on top of the lookalikes if you can avoid it. You run the risk of shrinking your potential reach and missing out on valuable customers.

Better Facebook Advertising Results in 5 Minutes

BigCommerce customers using Ecommerce Insights can quickly export a list of their highest AOV and highest LTV customer cohorts and then use those to find lookalikes on Facebook.

Takes 5 minutes.

See Facebook Advertising in Action

great example of Facebook ads in action comes from Spearmint LOVE, a baby clothing brand out of Arizona.

The founder’s husband, John Lott, spent an entire year working to nail down the brand’s Facebook retargeting campaign. Through spreadsheets and tracking and conversion pixels back on the site, his hard work paid off.

His secret? Cohorts matter –– a whole lot.

“After 3 years of building an audience and great relationships with our product partners, we knew it was time to see how quickly we could grow the business,” says John Lott, CFO/COO, SpearmintLOVE. “Our early Facebook ads were complete game changers for us. In 2016, we grew 1110% over 2015, fueled almost entirely by Facebook ads. Facebook advertising continues to be the cornerstone of our ad strategy.”

Spearmint LOVE has been so successful with Facebook advertising, in fact, that Sheryl Sandberg, COO at Facebook, posted about them after Facebook’s Q2 2017 quarterly report.


To learn more about Facebook advertising, read the Complete Guide To Facebook Advertising.

2. Instagram Advertising

While Facebook’s mind-boggling user numbers make it the undisputed king of social media, the company’s hottest acquisition is beginning to look like the king of social advertising.

Instagram now boasts more than 500 million monthly active users and commands one of the highest audience engagement rates in social media, 58% higher than Facebook and 2000% higher than Twitter.

Instagram’s engagement rates are 58% higher than Facebook’s and 2,000% higher than Twitter’s.

Where Instagram Advertising Shines

Instagram is, of course, very image and video heavy. As such, sellers of products that are visually appealing or who are able to incorporate visual media into their campaigns tend to perform best on this social media channel.

It is also worth noting that Instagram’s user base skews heavily to the 18-29 range and slightly more toward females and minorities.

If any or all of those characteristics are in alignment with your target audience or buyer persona, than odds are, Instagram will be the best ad choice for your business.

Unlike organic posts, Instagram ads can be made to link directly to a product page or other landing page, allowing for direct engagement with your products.

How Instagram Advertising is Priced

On average, Instagram advertising costs are in the same ballpark as Facebook ads at a cost of $5 per thousand impressions (CPM). While the price may be similar, most current statistics show that Instagram gets much more engagement on their posts and ads than Facebook does.

For instance, Victoria’s Secret saw an average of 2,078 likes per post on Facebook versus 283,030 on Instagram. Similar variances have been found with brands like Mercedes Benz, McDonalds and Playstation.

How To Set Up An Instagram Advertising Campaign

With Instagram being owned by Facebook, setting up Instagram ads is very similar to setting up Facebook ads. Here’s a visual, step-by-step guide to launching a campaign.

Instagram Advertising Advanced Tactics

  1. Focus first on custom audiences. This could be audiences created through pixel tracking, an email list, a followers list or some other method. Lists of users who have engaged with you in the past perform best.
  2. When you are ready to expand past custom audiences, lookalike audiences should be your next stop. Facebook/Instagram’s algorithm is very good at finding similar audiences that will respond well to your ads.
  3. Use custom images of real people. Stock photos do NOT work on Instagram.
  4. Make your offers irresistible. Instagram’s visual nature takes impulse buying to the next level, but you won’t tap into that if you aren’t offering something compelling.
  5. Take hashtags seriously. They are kind of a joke everywhere else, but Instagram is driven by hashtags, and they are a great way to connect with niche audiences.

See Instagram Ads in Action

great example of Instagram ads in action again comes from Spearmint LOVE, proving that you don’t have to double down in only a single channel.

The Spearmint LOVE team had great success with its organic posts on Instagram, but the business really grew after advertising on Instagram and Facebook. To continue that growth, the company used Ads Manager to integrate the Facebook pixel with BigCommerce, its third-party ecommerce website—all without touching a single line of code.

For its Thanksgiving retargeting campaign, the Spearmint LOVE team optimized its ads for conversions, and used data from the Facebook pixel to set up a custom audience to retarget. The team used to manually build out its targeting lists, but with the newly integrated pixel, it can now automatically build a custom audience based on the people who visited its website within the last 60 days but did not purchase. This audience is constantly and automatically renewed based on the 60-day window.

Spearmint LOVE then used dynamic ads, which pull from the company’s product catalogue, to encourage people to revisit the site and make a purchase.

Since integrating the pixel, Spearmint LOVE has seen a 33.8X return on ad spend on Instagram alone and a 47% decrease in the cost per purchase.


To learn more about what’s next in Instagram advertising, get caught up on Instagram Shopping –– launching for BigCommerce customers fall 2017.

3. Twitter Advertising

Twitter has revolutionized breaking news and provided unparalleled access for users to connect with both niche and mainstream influencers.

With 328 million monthly active users, it remains one of the most popular social media platforms.

Where Twitter Advertising Shines

Well, it isn’t really Twitter advertising that shines…

Unlike Facebook, Twitter is still a viable network for organic engagement. Brands don’t need to pay in order to reach their followers, which enhances the platform’s value even when running paid ads.

On average, Twitter users shop online 6.9x a month, while non-users shop online just 4.3x a month. And there’s particularly good news for smaller businesses: Twitter reports that 60% of users purchase from an SMB.

Ecommerce stores today use Twitter ads primarily to drive brand awareness and promote specific products for direct conversions. The most common model is Twitter website cards hosting under 100 characters and displaying some variety of rich media.

How Twitter Advertising is Priced

On average, a thousand ad impressions (CPM) on Twitter ads cost between $9 and $11 while clicks cost roughly 25-30 cents each. Both optimized campaigns bring about similar levels of engagement for a minuscule price difference.

Twitter ad cost has been steadily increasing over the last 2 years due to more marketers slowly taking advantage of the platform, but overall, the platform is considered to be relatively underutilized for advertising.

Twitter is considered to be relatively underutilized for advertising.

How To Set Up a Twitter Advertising Campaign

There are a number of different campaign types you can set up in Twitter:

  • Promoted Accounts
  • Promoted Tweets
  • Promoted Trends
  • Website Cards

For a step-by-step guide to setting up your Twitter campaigns, check out this piece by KISSmetrics.

Twitter Advertising Advanced Tactics

  1. Use a relevant, compelling image that gives context to the viewer, fits your brand and draws attention. Rich media is a non-negotiable on Twitter.
  2. Be very targeted with the products or lead magnets you choose to promote. Twitter requires a more focused approach than other channels.
  3. Use a “Shop now” CTA to direct warmer leads back to an ecommerce site. Again, be sure this is taking them to the specifically advertised product page or the advertised discount or other lead magnet offer.
  4. Build user engagement directly into the ad. Twitter excels at direct connection between brands and consumers. Take advantage of that in your ad campaigns.
  5. Prioritize brevity: in the ad, landing page, offer copy, etc., Twitter is all about brevity.

See Twitter Advertising in Action

great example of Twitter ads in action comes from RockTape, an equipment and athletic tape retailer.

“A website-clicks or conversions campaign allows you to use a Website Card with your promoted tweets. Website Cards offer a choice of call-to-action (CTA) buttons, an image and a headline to let you drive traffic to your site directly from a tweet.

Promoted tweets with Website Cards drive 43% more engagement than just tweeting out a link.

You’ll only pay for clicks to your website, and you can set up online conversion tracking to see every dollar spent. You can also set up remarketing based on people who have already visited your website.”

RockTape used this social media strategy to increase engagement with their own campaigns, driving users directly to their store and increasing sales.


To learn more about Twitter advertising, read the complete Guide to Twitter Advertising.

4. Pinterest Advertising

Pinterest is unique. It’s visual, like Instagram, but unlike Instagram, it is highly targeted toward women with an 81% female user base.

With 175 million monthly users, it’s also an incredibly active platform.

Where Pinterest Advertising Shines

Pinterest is widely regarded as a strong platform for ecommerce sales.

  • Engagement is high.
  • Images are often built around custom product creation.
  • Users intentionally use the platform to find and purchase creative products.

Promoted pins blend into the Pinterest boards and don’t distract or put off would-be Pinterest users like some other platforms do. Pinterest’s demographics suggest products targeted toward millennial women from the U.S. will do very well with their ad platform, and case study data confirms this.

Ecommerce retailers particularly love the value of Pinterest’s highly targeted search engine and use Pinterest ads to promote their brand and products.

This process is accomplished by picking a high performing pin and promoting it based on engagement or visits to your store.

The promoted pins are then placed in more relevant positions across Pinterest’s boards and are highly visible to those browsing and searching for keywords associated with your brand or related items.

How Pinterest Advertising is Priced

Advertising data is a bit more difficult to find with Pinterest. Not too long ago, ads were very expensive at $30-40 per 1,000 impressions and only available to big brands.

More recent reports indicate that users are experiencing more affordable rates, with one user citing a CPM of $5.30 and a CPC of $1.52, which would put Pinterest in a similar ballpark to other platforms.

How To Set Up A Pinterest Advertising Campaign

When you talk about Pinterest advertising, you are really just talking about promoted pins. For a step-by-step guide to setting up your own promoted pins, check out this guide from Social Media Examiner.

Pinterest Advertising Advanced Tactics

  1. Creativity sells. Users are looking through hundreds of pins in rapid succession. If you want to get noticed, you need to stand out, either through pure creativity or creative attention grabbing.
  2. Focus on trends. What are competitors posting? What searches are trending? What products are hot?
  3. Engage with your followers. Repin your fans and use curated repins to expand your audience and tap into larger audiences.
  4. Be detailed. Pinterest is essentially a search engine. Include long, detailed descriptions with keywords and hashtags.
  5. Be very intentional about where your pins are linking. The click-through destination will determine whether or not you waste the click or turn it into a lead or sale.

See Pinterest Advertising in Action

A great example of Pinterest ads in action comes from Native Union, a popular cell phone accessory brand.

The company reposts its high-class lifestyle pictures using its products to highly organize any modern home. The posts have helped Native Union earn wholesale placement in brick-and-mortars like Paper Source –– due to their popularity with 18-30 yr old women.


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5. LinkedIn Advertising

LinkedIn is another unique social platform that revolves primarily around the B2B market.

LinkedIn has an estimated 227 million monthly active users, evenly split between male and female users. 61% of users fall into the 30-64 age range bracket.

Where LinkedIn Advertising Shines

LinkedIn is where you tend to find the highest average disposable income, with 75% of LinkedIn users earning $50,000 per year or more. It’s also where you tend to find the highest quality leads, particularly in certain industries.

Unlike most social platforms, which excel at B2C advertising, LinkedIn is uniquely suited for B2B ads and social media marketing campaigns.

Service businesses and B2B product businesses tend to have far more success on LinkedIn than B2C retailers.

In fact, the industries that see the greatest success with LinkedIn advertising include recruiters, secondary education, and high-end B2B products and services.

How LinkedIn Advertising is Priced

On LinkedIn, average cost per click (CPC) ranges from $2-$7 per click and can go as high as $11 or $12.

How To Set Up A LinkedIn Advertising Campaign

There are three types of LinkedIn ads:

  • Sponsored content
  • Sponsored InMail
  • Text ads

For a step-by-step guide to setting up these campaigns, follow along with this guide.

LinkedIn Advertising Advanced Tactics

  1. Track ad performance religiously and discard any ads performing at under a 0.10% click-through rate (CTR). If you hit close to 1% or above, scale!
  2. While LinkedIn’s ad targeting might seem juvenile next to Facebook, the ability to target by company, company size, titles, location, seniority, age, education and skills can be incredibly effective for B2B purposes. Use it!
  3. LinkedIn users prefer shorter, pithier ad copy than their Facebook counterparts.
  4. Focus on professional problems and challenges. Everyone is trying to get ahead. Can you help them?
  5. Much of the value of LinkedIn lies in its groups. Look for ways to reach those groups with your ads and ad campaigns.

See LinkedIn Advertising in Action

great example of LinkedIn ads in action comes from Baume & Mercier, a Swiss luxury watchmaker that has been associated with innovative, affordable excellence for more than 180 years.

The brand wanted to reach an audience of ambitious, young professionals across Europe and extend awareness and engagement beyond their existing customer base.  To do that, they looked to LinkedIn.

Using a Sponsored InMail campaign tailored for audiences in Italy, France, Spain and the UK, the brand invited young professionals to celebrate moments of success through locally relevant experiences  LinkedIn’s targeted focused on the audiences with the greatest potential for the brand: watch lovers, young affluents and young professionals progressing their careers.

Results were fantastic.

The LinkedIn campaign delivered a response rate of more than 50%. 216 of those responding went on to attend the events, with 157 providing contact details. Click through rates came in at up to 4x the benchmark, with up to 15% of those receiving InMails going on to attend the events.

In addition, the brand grew their CRM database by 1,200 new members, who opted in for ongoing engagement with Baume & Mercier.


To learn more about LinkedIn advertising, check out this comprehensive guide from Effin Amazing.

6. Snapchat Advertising

Snapchat is one of the newer platforms to emerge on the scene as a competitive force with 301 million monthly active users.

While it remains to be seen if the company will succumb to Instagram’s video push, as of now, it’s a viable advertising platform with a highly active user base.

Where Snapchat Advertising Shines

There’s really only one stat you need to know to understand the value of Snapchat. On any given day, Snapchat reaches 41% of all 18-34 year-olds in the United States.

… let’s repeat that.

41% of ALL 18-34 year olds in the U.S. will interact with Snapchat today.

That’s where Snapchat shines. But things get tricky when it comes to pricing…

How Snapchat Advertising is Priced + See It In Action

Snapchat has a number of advertising options, most of which are quite expensive. Wallaroo Media provides us with the full breakdown:

1. Snap Ads

Snap ads are mobile, interactive video ads with 5X higher swipe-up rate than the average click-through rate for other comparable social platforms. These cost between $1,000 – $3,000 per month to run.

2. Sponsored Lenses

Video lenses are part of what made Snapchat so popular. They are fun and engaging, both individually and in groups. Sponsored Lenses allow brands to create and deliver custom lenses for users to play with.

The cost for Sponsored Lenses runs from $450,000 to $700,000 per day. Taco Bell’s Snapchat Sponsored Lens (pictured above) received over 224 million views and was played with by users for an average of 20 seconds.

3. Snapchat Discover

Snapchat Discover ads put a brand’s story at the very top of user app feeds at a cost of $50,000 per day.

4. Sponsored Local Geofilters

Geofilters are creative overlays that users can add to their stories. The cost for brands to add their own location-based overlays can be as little as $5 (or rarely, as expensive as $20,000). Wallaroo Media reports getting 23,000 views on this type of ad for as little as $7.

How To Set Up A Snapchat Advertising Campaign

To learn how to set up any of the campaigns mentioned above, check out AdEspresso’s step-by-step guide.

[Recommended title=”Learn More About Snapchat Advertising”]

To learn more about Snapchat advertising, check out this brand new guide from Buffer.


3 Ways To Manage Social Advertising Campaigns

Now that we’ve taken a look at our top social ad platforms (and perhaps selected 1 or 2 to pursue) it’s time to decide how to manage our campaigns.

There are three primary ways to manage social media campaigns.

  1. Run your ad campaigns manually
  2. Run your ad campaigns via automated software
  3. Hire a managed service to run your ad campaigns

Frankly, there is no “right” answer here. Each of these have strengths and weaknesses and can work for different businesses.

1. Run Your Ad Campaigns Manually

The cheapest way to manage your ad campaigns in terms of operating cost is to simply run them yourself. There are no special requirements to manually run a campaign. Just head to the platform you wish to advertise on and set up your campaign on their website.

The Pros

On the plus side, running campaigns yourself allows you to devote 100% of your budget toward testing different ads and finding winners. Every dollar goes directly into actual advertising.

Furthermore, running ads yourself will result in you developing your own expertise, which can be used to better optimize your ads and will persist into the future. Even if you change tactics down the road, you will have a baseline understanding of how advertising on a given platform works and a threshold to measure outside hires against.

The Cons

On the negative side, expertise isn’t developed overnight, and every hour you spend mastering advertising is an hour you don’t spend elsewhere. If you are a business owner or marketing manager, there is a fairly significant opportunity cost on your time, and you probably can’t afford to devote the required hours to learn and master social media advertising.

Expertise isn’t developed overnight, and every hour you spend mastering advertising is an hour you don’t spend elsewhere.

Additionally, devoting 100+ hours is no guarantee that you will succeed, and even if you do, it’s very likely that your hourly rate x 100 is significantly more expensive than hiring an outside service to get potentially guaranteed results. Simply put, you might be taking a massive gamble with guaranteed downsides and only speculative upsides.

Who It’s Ideal For

If you don’t have money in hand to hire an outside service… you don’t have money in hand to hire an outside service. That’s just your reality, and it means that if you want to run social ads, you’ll need to do it yourself.

If you are ready, willing and able to devote a significant amount of time to mastering advertising on a given social media channel, this can be a great option for you. If you succeed, you will have the means to bring in income for your business indefinitely.

If you don’t have the money and don’t have the time, there is another option that might be right for you…

2. Run Your Ad Campaigns Via Automated Software

Social media advertising is a multi-billion dollar industry, and what does that mean?

It means 3rd party tools – 3rd party tools everywhere.

Over the years, some pretty fantastic software has been developed to aid in the process of running campaigns. These tools are used by in-house teams, agencies and soloprenuers alike to achieve advertising success.

The Pros

On-site ad managers aren’t always the most user friendly. Tools like Adespresso, for example, make optimizing Facebook campaigns and analyzing results significantly easier than attempting to do so via Facebook’s Ads Manager.

Other tools like Adext use artificial intelligence to automate the entire process, allowing you to simply keep tabs on performance without needing to do much else.

There are hundreds of tools that help you in hundreds of different ways, many of which perform at a high level and limit the time you have to spend manually mastering ad channels.

The Cons

Great tools nearly always come with noticeable price tags. By and large, social ad management tools tend to be relatively affordable, but they are still an additional expense that must be taken into consideration.

And like investing time in manual mastery, there is no guarantee that any given tool will improve your results or even get results at all. Worse, it’s rarely a simple matter to identify where the tool is underperforming versus where the manual inputs are falling short. In other words, if your ads aren’t succeeding, you might be left clueless at how to troubleshoot the problem.

Who It’s Ideal For

Self-running ad campaigns with the help of 3rd party tools is ideal for businesses that don’t have the time to learn manual and don’t have the budget to hire a professional service.

It’s completely possible to find winning ad campaigns with nothing more than a great tool and a few hours to spare, but at the end of the day, few companies growing their businesses with social advertising have arrived at their success via this sort of good fortune.

Ultimately, pairing human mastery with effective tools is the ideal path to advertising success.

If you have the budget, the simplest way to get that is to go out and hire it.

3. Hire A Managed Service To Run Your Ad Campaigns

The third option is the simplest, the most expensive and in many cases, the most successful. By hiring a managed service, you can expedite the guesswork and stumbling blocks that come with DIY advertising and simply let proven experts handle it for you.

The Pros

If you hire a team that is very good at advertising, you will very likely get really good results… without any work on your part. You get to keep focusing on running your business or marketing team and doing what you do best, while a team of experts takes care of the entire advertising process for you.

Assuming the fee plus direct ad spend is low enough to keep you net positive, you get the primary benefit of advertising – consistent sales and new customers – almost like you are getting it for free.

The Cons

There is only one real downside to hiring an agency: if you don’t do your due diligence (and sometimes even if you do), you can get burned. There are thousands of self-proclaimed experts whose only skill is convincing clients to waste money on them. If you hire a bad agency, you can end up losing a lot of money.

Who It’s Ideal For

Managed ad services are ideal for any business with the desire and resources to start driving new sales and profitable ad campaigns from day one. If you have a social media marketing budget and need immediate results, paid social advertising run by proven experts is THE way to go.

Social advertising is incredibly measurable. You never need to be in question about how your campaigns are performing and the exact ROI you are getting from them. If your campaigns aren’t performing, you know exactly who to blame and can fire the agency running your ads for a new, better agency.

Final Word

There is no better marketing strategy for ecommerce than social media advertising. No other avenue can deliver consistent, scalable, quality leads and customers from day one.

Choose your platform. Run your campaign. Get results.

How To Pick the Right Books to Read to Learn 10X Faster




To the average person one book a month is pretty impressive. But unfortunately, many of these books aren’t exactly intellectually stimulating. Fan-fiction books such as 50 Shades of Grey might be entertaining, but they’re not going to improve your life or make you smarter.

To get the most out of books, you’ll need to choose them carefully

There are around 134,021,533 books in the world2, and the number is only growing. So many genres, so many writing styles. It’s like any other external element that represents you. The clothes you wear, the car you drive, it’s all a matter of preference and taste.

With all of this nearly overwhelming choice, it makes sense that choosing the right book for you could be difficult.

Best-sellers are not necessarily the best for you

Many people refer to the best sellers list to get an idea of what they should be reading. Or sometimes they’ll just choose something at random, pick up a book and hope for the best. That’s fine for entertainment purposes, but not so much for your development.

It would better benefit us if we took the time to consciously choose what to read based on the skills we want to improve, or the mindset that we want to hone. If we don’t make that choice for ourselves, then the best sellers list will make the choice for us.

The real issue here is that while we’re wasting our time reading mediocre books, we’re missing out on ones that could really benefit us or even change our lives.

Never judge a book by its cover

The book cover and the content hiding inside are two separate entities. An author could have created great content, but their book will get overlooked if the title & cover are not eye catching. On the other hand, a book might have a great cover, but the contents are just full of fillers and empty statements. The plot is weak and you might even feel drained from reading such an atrocious piece of garbage.

I’ve read so many books that aren’t necessarily attractive at first glance, but have resonated with me and benefited me greatly such as Good Strategy, Bad Strategy by Richard Rumelt 3.

Make use of tools to help you decide what to read next

Your Next Read is a little bit like Pandora in a sense. You enter the title of a book that you enjoy and the generator will supply you with a list of relevant suggestions.

Bookbub is very similar in the sense that it matches your profile to books that appeal to your interests. They will also alert you when books on your list are available free or at a discounted price.

Check out the three-star reviews on Amazon

There are two types of people in this world who choose to leave reviews. Those who truly loved the product and those who loathed it. Some people have incredibly high standards and can never be pleased, so you should never take their word for it; their opinions aren’t objective enough.

Like I said before, it’s all just a matter of taste. What may come across as nasty to one person might be barely mild to you. A book that is revered by your peers may come across to you as boring and poorly written. When you look at the medium reviews (three stars) they typically will give you an overview of the good and the bad, giving you a more objective opinion.

Ask for recommendations from like-minded people and your role models

Since they have similar taste, you can trust their review of a book without having to do much research yourself. They won’t try to sell you like the marketers who promote the books on the best sellers list. They have your best interests in mind and know your personality, so they’d have a good idea of what you like.

Know when to switch it up

The issue with asking for recommendations from like-minded people, is that you end up falling into a cycle of reading the same material. We tend to read a lot of similar books with a recurring theme, because we as humans are drawn to what feels familiar. But complacency will never lead to progress.

The more you continue to read on a subject, the less information your brain retains. To always keep your mind fresh, try to switch it up a bit and take your reading in a different direction.

Ask yourself before reading: will I be able to apply the skills in the book soon?

I always try to read books that I know will contribute to my growth. When I read the book Good Strategy, Bad Strategy, I was double checking my organizational habits to see if there was room for improvement.

As a writer, it is imperative that I read books on or above the level that I want to write at. The books that I read dictate the frame of mind in which I function and give me the inspiration I need to continue writing engaging material. If I feel that a book doesn’t match or inspire my writing style, I will move on to the next one.

So the next time you go to pick up a book, consider how it will benefit you in the future. Don’t just pick up whatever is on the best sellers list. Find the authors that speak to you and help to shape you into who you want to be.

If You Can Give Me Only One Tip to Improve My Life, What Would It Be?




Keep your promises (including those made to yourself)

This doesn’t just apply to the promises you make to other people, but the promises you make to yourself.

In nearly any film you watch, one of the characters is going to make a promise. Whether or not he keeps that promise will determine the entire plot for the remainder of the film. While most movies are fictional, like Harry Potter promising to find all the horcruxes and kill Voldemort, the kept promises still stick with us in reality. So imagine how impactful it would be if you began keeping all your promises 2.

“It doesn’t matter whether the story is big or small, long or short, funny or sad. It doesn’t matter how the challenge surfaces and who’s fighting for what. At some point, someone always says to themselves: ‘I will do this.’”

8 Ways to Actually Deliver on Your Promises

Realize that everything is temporary

This answer got 19k upvotes. The parable that exists as the root of this answer revolves around a king asking his subjects for a way to make himself happy when he’s sad and sad when he’s happy. After much thought and consideration, the conclusion they came to was this: Remember that this too shall pass.

“The quote teaches you to enjoy the moment. You may be at the happiest point in your life, but that happiness isn’t permanent, so you should enjoy it while it lasts. But, if you feel miserable, the quote shows you that your sadness isn’t indefinite. Soon you’ll be back to normal.”

When you’re in a difficult situation, it helps to remember it’s temporary; it won’t be difficult forever. Likewise, when you’re in a happy situation, it can be important to realize the same thing in order to avoid taking anything for granted. Enjoy the good times while they’re good, and remember good times will come when the situation seems bleak 3.

10 Simple Things You Can Do To Get Through Difficult Times

Simply run. You’ll learn to persist

Runnning teaches you to persist, even if your body wants to stop. It helps you learn to focus on a singular goal and not stop until you get there.

You’ll feel more confident and strong 4. It can also provide the perfect excuse to listen to a podcast or even that new album you’ve been meaning to check out. Bette says, “You will also be able to learn things because podcasts and books are some of the best things to listen to while you are on a long run.”

Running Guide for Beginners

Give 100% (even if you may not want to)

In life, there are going to be times when we don’t want to give it our all. It could be situational, or we could just be having an off day. But it could be that the thing we’re doing is emotionally or physically challenging. In this moments, giving a half-hearted effort could seem like a solution, but that’s just not the case. No one ever shares a success story by starting with, “It all began when I was giving about 50% of an effort…” 5.

Even Will Smith knows the power of trying hard. In fact, he once said, “If it was something that I really committed myself to, I don’t think there’s anything that could stop me becoming President of the United States.”

The Price of Success is Hard Work

Work smarter, not harder

Abraham Lincoln once said, “Give me six hours to chop down a tree, and I will spend the first four sharpening the axe.” Most people would use all six hours to do the actual cutting, but planning for a task and sharpening skills can help you accomplish a task in much less time 6.

Don’t Work Harder; Work Smarter with These 12 Tips

Live in reality, not a social media feed

We have all been guilty of it: scrolling endlessly through a social media newsfeed, even when someone is speaking to us. It can keep you up at night and make you super anti-social despite how much you feel that you’re interacting with other.

When you scroll endlessly on social media platforms, you’re wasting your time and becoming a little addicted to your smart device. When you spend a majority of your day flirting with girls you’ve never actually met, you could be doing something productive instead. But here’s the thing: deep down, you already know what’s good for you. So listen to yourself! It’s like Verma says, “Stop asking others [what’s good for you], analyze yourself, and start implementing those things in your life which you already know that are good for you(but haven’t tried to implement yet) and eventually you will get the solution to most of the problems in your life.” 7

How Not to Let Smartphones Make Us Dumber but Smarter

So what do all of these tips have in common? It comes down to living in the present, taking care of yourself and remembering you are greater than any hardship. You have the power to change things, including your life, and the only thing holding you back is you. Imagine what a few simple changes could lead to in the long-term. So what are you waiting for? Start changing your life for the better today.

You Can’t Control The Wind : But You Can Adjust The Sails.


“I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.” Another thought provoking James Dean quote that shows us how important it is to be flexible in our daily undertakings.

Change is a Process of Transformation

So many times throughout our day we try and fight off circumstances, people and events. We do everything within our power to try and resist the changes that confront us, and yet we continue to struggle fighting against a powerful force that will simply not letup.

Do we ever stop to think about the actual process of change?

The world as we know it today will not be as we will know it tomorrow, next week, next month or next year. The people that we know today are not going to be the same people tomorrow, next week, next month or next year. Nor will we be the same tomorrow, next week, next month or next year.

The simple fact of the matter is that change continues to evolve and expand on every level each second throughout our day.  Change is like the wind blowing a sail boat through the open ocean. To resist change is to fight against the inevitable and all powerful forces of life. On the other hand, to harness the power of change will take one on a path of unexpected transformation that can bring many blessings and the potential for abundant opportunities.

The Quickest Path Isn’t Always the Right or Best Path to Take

Most of us have a deep fixation in our minds that there is only one way, one path towards a desired destination. We are so fixed and locked upon this journey that we will rarely accept a different opinion or perspective. We know the path that we must take and we will do whatever it takes to reach that destination no matter what difficulties may lie in our way.

“Inflexibility has killed a great many people over the course of human history.”

The funny thing about life is that it presents us with a constant array of clues that are somewhat forced upon us when we least expect them. The great sailors of days gone by picked up on this very quickly. They knew that the wind blows and directs with a purpose. They realised that through the act of harnessing this powerful force that they could redirect themselves along paths that offered less resistance and greater potential for success. Yes, indeed for them these journeys might have taken longer, however life always has a means and a purpose for everything that it throws our way.

Learn from the Winds as they are our Teachers

Life has an interesting way of teaching us lessons that prepare us for the journey ahead. We all have goals, dreams and ambitions that we would like to one day successfully bring to physical reality. Yet from our very limited perspective we fail to realize or understand how unworthy and undeserving we actually are of these experiences.

Every goal, every dream, every deep intense purpose that we conjure up within the recesses of our minds is not so much a destination but rather a journey of experiences filled with lessons, hardships, and challenges that must be confronted and overcome in order to experience the pleasures of the destinations that we envision within our minds.

No man or woman EVER accomplished their goals, dreams or visions without first experiencing the hardships of the journey that led them to their final destination. When the winds came they understood that they had a choice. They could either resist and try to fight over the top of the winds of change, or they could harness the power of these winds and propel themselves forward towards their destination in potentially unforeseen ways. They realized that life is in a constant process of motion and change that adapts to our shifting thoughts, actions, emotions and goals. What we consciously think we want, may indeed not be what we unconsciously desire. Yet, the shifting wind knows and realizes these internal desires and progressively adjusts our course towards our true intentions.

Will this course bring about a smoother journey of experiences, or will it bring further hardships and lessons?

As our course changes, the winds become our teachers, they help us to understand what it will take to deserve to experience our dreams in physical reality. Without these experiences it would be impossible to accomplish what we seek. Ask the most successful people in the world if they would have become who they are today if not for those challenges, problems, or ill-fated circumstances that constantly stood in their way. They learned throughout this process that life will always throw you curve balls, and that unless we adjust, adapt and alter our course to match the changes that we are experiencing, we will suffer the consequences of ill-fated decisions that may leave us guilt ridden for the remainder of our lives.

We simply can’t change the direction of the wind, but we can adjust our sails to reach our ultimate destination.

Transformational Questions

To keep you on track with this way of thinking, you might find it helpful to ask yourself the following questions:

  • Where am I currently experiencing the most resistance in life? With people? Events? Circumstances?
  • What is this resistance trying to tell me? What underlying meaning does it have for my ultimate goals and objectives?
  • Am I sabotaging myself through the act of continuing to fight through this resistance?
  • What am I really learning from this experience that I hadn’t noticed before?
  • Is there another way to deal with this person or situation that I hadn’t thought of before?
  • How have the winds changed course, and what new and unexpected opportunities are they presenting me with when it comes to dealing with this person or situation?
  • How can I adjust my sails to ensure that I stay on track towards the bigger picture, yet remain flexible  enough to adapt to the changing world that’s confronting me in the moment?

If you have a similar learning experience or would like to add to the list of questions, you may do so by commenting below.


Build Your Empire




The best target market for me to go after, consists of people who have already said YES to a home business.

In fact, on a daily basis a ton of networkers, across the world voluntarily send me their contact information, showing interest in either my business, my mentorship or both.

This is possible because instead of pitching my opportunity to them, I focus my efforts on solving THEIR problems and addressing their needs.


I never chase people or try to convince people to join my business. Instead, I attract by demonstrating value and leadership through effective marketing.

In fact, in the past 2 months alone, I’ve had over 100 people get a hold of me, wanting to find out what company I am with and how they can work with me.  Crazy huh?

To my surprise, many of the folks I spoke to, didn’t really know me too well. They just knew they wanted what I had to offer and were just hoping I would help them build their business.

The trick here is to position what you offer as valuable, in a way that no one else does.  And I can tell you for certain it’s a lot easier to ask for an enrolment fee, when they are asking you if they can work with you.



I will absolutely not sit on the phone all day, cold calling people and pitch them on my opportunity.Nor will I drive for hours to go prospect. I have done that… and it is a waste of my time.  In fact, I have setup simple websites and automated email systems that actually do the selling for me.

The only way I’m going to get on the phone with someone who wants to buy something form me or join my business, is if they are sure they want to get started and maybe have a few clarifying questions.  Even then, I still insist on interviewing EVERYONE I would be personally be working with.

Believe it or not, there are a lot of crazies out there. lol. 



I don’t focus simply on just building a network marketing or direct sales opportunity, which may or may not be around in 5 years. My focus for the past year has been on building my BRAND or YOU INC, which consist of a community, email list and reputation I can take with me wherever I go.

Fact of the matter, is that I’ve actually been in 3 different business opportunities in the last 15 years, which have come and gone, but now my business income continues to grow at an average rate of 30%  every year,  and will continue regardless of what company I am with.

That is only possible because of the brand and reputation I cultivated over the past year.  Your network marketing business is just the vehicle, but not your TRUE business.

My email list has become an online distribution channel, which brings stability and growth.  It also allows me to build another business or opportunity with the click of a mouse, should something ever happen to my opportunity.



One of the keys to bringing stability to my income was when I accepted the fact that 90% of the people you find anywhere will say “NO” to your products or opportunity.

I found a way to make these people customers in other ways, by providing solutions to their biggest problems and needs, which means I make money either way, even when they say ‘no’ to my opportunity.

Which honestly is the coolest thing ever!

The very best part of learning how to build your business this way, is instead of having that dreaded feeling.. “ugh, I have to go prospect or make cold calls”,  your business becomes fun again. You will have loads of people to talk to daily, and that “needing them” to make money “anxiety” goes away.

Your posture grows and your business grows even faster because people will follow those who know where they are going.

These people reach out to you and it is so refreshing!




Master networkers know that their goal is not to build just a downline or home business. It’s to build a business than can serve the needs of an entire industry.

When what you’ve created can influence the direction of an industry, not only can you build a downline, not only can you build a financial legacy… you can be a FORCE other leaders want to attach themselves to.

Now, I’m not saying that what I’ve just outlined is “THE BEST” way to build. All I can share with you is what it has done for me…

Not only do I get to build my business from home…

Not only do I wake up and have commission notices everyday…

I haven’t prospected a single stranger or shared my opportunity with a family member in the past year.

By focusing on solving problems and adding value to an industry, I attract literally 20 to 50 networkers per day to my email list.

I generate between 2 to 5 customers per day…

And about 4 to 5  per month decide they want to become serious business builders with my help.

The blueprint for all this, I’ve outlined inside this 10-Day Online Recruiting Bootcamp, which will teach you the art of ‘attraction marketing,’ specific to your needs.

If you are like me and prefer to actually BE HOME while building your home business and do it in a way, which generates prospects and customers for your business, while you are sleeping, eating or out with friends… then you owe it to yourself to check it out.



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